you can change your name, but you're still the same

Our local power company recently decided to change its name and relaunch itself with an expensive marketing campaign that included television, radio and print advertising. It was really unnecessary since they're the only residential provider of power in our entire region. Now they've gone to the Utilities Commission and requested an 18 percent increase in residential power bills. WTF? Perhaps if they didn't spend enormous amounts of money giving themselves a new name and a snazzy new look, we wouldn't have to pay more. BASTARDS!!!